Smyle Designs began in Brisbane in 2019 with a simple idea: to use our creativity to make beautiful things, while being a little kinder to the planet.

We knew we wanted to work with recycled materials and create products that brought joy without bringing more unnecessary plastic into the world.

We certainly didn’t have everything figured out. There was plenty of drawing, experimenting, trial and error along the way — but eventually we found our own way of transforming recycled plastics into colourful Australian jewellery and souvenirs.

Inspired by Australian Wildlife

Every Smyle Designs piece begins with an original illustration inspired by the incredible wildlife and nature we’re lucky enough to share this country with.

Our designs are printed onto recycled acrylic using UV inks, laser cut and then finished and assembled locally in Brisbane.

The result is a range of earrings, studs, pins and keyrings that are colourful, lightweight, distinctly Australian and made with intention.

A little piece of Australia to wear, gift and share.

From Our Brisbane Studio to Stores Around Australia

What began as a small creative idea has grown into a range now stocked by more than 100 retailers across Australia.

You’ll find Smyle Designs in wildlife parks, visitor centres, museums, galleries, gift shops and independent retailers — connecting locals and travellers with the animals and places that make Australia so special.

We’re still a small Brisbane business at heart, and we still get a genuine thrill every time one of our designs heads off to a new part of the country.

Our Mission

We believe business can create positive change — even through something as small as a pair of earrings or a souvenir taken home from a favourite place.

That’s why we’re committed to:

• creating with recycled materials

• making our products locally in Australia

• continually looking for better, more thoughtful ways to make and package what we do

• celebrating the wildlife that inspires our designs

• donating profits to WWF-Australia to help support wildlife conservation

For us, Smyle Designs is about more than what we make.

It’s about creating joyful products with a story, celebrating this extraordinary country and doing our small part to leave a positive impact along the way.